Alejandro has 14 years of experience as a brand strategist and moderator. He is a walking databank of what makes people move. He has uncovered differentiating insights in the US, Europe and Latin America for clients such as Diageo, Unilever, Vice, Pfizer and Moet-Hennessy. He has also crafted product innovation concepts for Heineken, Budweiser and Tylenol.
Roberto has created award-winning advertising for 20+ years, working for major ad agencies in North / South America and in Europe. A writer and problem solver who thinks in images and business results. He's worked with a number of great clients such as: Budweiser, Procter & Gamble, Nabisco, Coca Cola, Toyota, and Chivas Regal.
We conducted focus groups, blogged and spent quality time with twenty-something, multicultural men in their drinking habitats. Our findings helped some of the top US spirits brands gear their communication towards this growing segment of the population.
A combination of consumer insights and health/ beauty trends helped us create new and brand relevant ways to relieve arthritis pain.
A new route makes air travel relevant for US Hispanics.
Bringing levity and humor to a threatening condition.
Through consumer research, we proposed guidelines and inspired focused and breakthrough flavor innovation for an iconic brand.
Giving a refreshing twist on a conventional laundry benefit.